"Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services.

"Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year.

"It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with US$383.29 billion in 2023." (Wikipedia)

"Apple became the first publicly traded U.S. company to be valued at over $1 trillion in 2018, and, as of June 2024, is valued at just over $3.2 trillion.

"Apple has been the world's largest company by market capitalization, and, as of 2023, is the largest manufacturing company by revenue, the fourth-largest personal computer vendor by unit sales, the largest vendor of tablet computers, and the largest vendor of mobile phones in the world."  (Wikipedia)

"Apple Inc., formerly Apple Computer, Inc., Microcomputer design and manufacturing company, the first successful personal-computer company. It was founded in 1976 by Steven P. Jobs and Stephen G. Wozniak, whose first computer was manufactured in the Jobs family’s garage.



"The Apple II (1977), with its plastic case and colour graphics, launched the company to success, earning Apple over $100 million by 1980, the year the company first offered stock to the public.

"The Macintosh, introduced in 1984, was the first personal computer to use a graphical user interface and a mouse." (Britannica)

"Apple retained its position as the world’s most valuable brand in 2024, with an estimated brand value of over one trillion billion U.S. dollars. Google ranked second, having been valued at nearly 754 billion dollars. Overall, the brand ranking was dominated by U.S.-based tech companies," the Statista reports.

"Apple is a California-based technology titan specializing in consumer electronics, software, and online services. According to the company’s latest filings, Apple’s global revenue reached 383 billion U.S. dollars in 2023, with the iPhone being its most profitable operating segment.

"In addition to its signature smartphone, Apple’s other breakthrough products include the Mac computer, iPad tablet, and Apple Watch, all of which are continuously updated to match consumer needs and preferences."

"With a brand valuation of $880bn, Apple has proven resilient in the face of testing market conditions, justifying premium prices with positive perceptions, and proving that meaningful, different and salient brands are best placed to weather global economic disruption," the Kantar reports.



"Google and Microsoft complete the top three, with technology brands, once again, the most represented in the Top 100 and commanding the largest share of brand value."

"Apple has achieved exceptional brand value growth this year, increasing by USD219billion (74%) to USD517 billion, reclaiming its title as the world’s most valuable brand by a huge margin," the Brand Finance reports.

"Apple has achieved a remarkable brand value increase, even as iPhone volume share has largely plateaued, as its strategy of finding new markets, expanding its ecosystem, and encouraging upgrades to higher-value iPhones has been highly effective.

"Apple has maintained its position as the dominant player in the premium smartphone market, with 71% value share."

"The largest technology companies globally include Apple, Microsoft, and Amazon. Apple, the largest among them, reported a revenue of $365.8 billion and employs approximately 160,000 people worldwide," the BoldData reports.

"The total number of technology companies in the world is 7,189,482. China has the largest number of technology companies, with 3,672,105 making up 51% of the worldwide technology industry.

"The United States of America comes second with 459,667 technology companies (6%), followed by India with 321,765 technology companies. Combined, these three countries hold a 61% market share in the global technology industry."

"Apple has achieved exceptional brand value growth this year, increasing by USD219billion (74%) to USD517 billion, reclaiming its title as the world's most valuable brand," the Brand Finance says.

"Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test. The world's top 500 most valuable and strongest global brands are included in the annual Brand Finance Global 500 2024 ranking.

"David Haigh, Chairman and CEO of Brand Finance commented: "Apple has grown its brand value through strategic diversification and premiumisation. According to our research, more than 50% of respondents recognised Apple as expensive, but worth the price, reinforcing the brand's ability to demand a price premium".

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