"The Sturgis Motorcycle Rally is a motorcycle rally held annually in Sturgis, South Dakota, and the surrounding Black Hills region of the United States. It began in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. Since then, the rally has become a pluralistic endeavor that consists of events put on by many different groups. Attendance has historically been around 500,000 people, reaching a high of over 700,000 in 2015. The event takes place over 10 days and generates around $800 million in annual revenue.

"The City of Sturgis has calculated that the Rally brings over $800 million to South Dakota annually. The City of Sturgis earned almost $270,000 in 2011 from selling event guides and sponsorships. In 2019, the Rally generated $628,116 for local charities. In 2020, the rally provided 21% of the city's annual revenue. There were 187 individuals jailed at the 2020 rally. Approximately $250,000 worth of motorcycles are stolen annually.

"Rally-goers are a mix of white-collar and blue-collar workers and are generally welcomed as an important source of income for Sturgis and surrounding areas. The rally turns local roads into "parking lots", and draws local law enforcement away from routine patrols. Furthermore, the large numbers of people visiting the town and region served as a model for the state of Oregon in preparation for the solar eclipse of August 21, 2017, given the expected impact on emergency services."  (Wikipedia)

"The Sturgis Motorcycle Rally is the largest motorcycle rally in the world. It is held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August," the official website says.

"It was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today. 2024 will mark the 84th annual Sturgis Motorcycle Rally.

"There’s nothing in the world like the Sturgis Motorcycle Rally. Our rides, concerts, and events are as notorious as they are famous. You’ve heard stories of horned men, buffalo hide bikes, and bartenders on stilts pouring drinks down people’s throats. You’ve seen iconic Sturgis Motorcycle Rally celebrations on T.V.: Travel Channel, Discovery Channel, and every news channel known to man. Maybe you’ve been to the Sturgis Rally and ridden past Mount Rushmore, through the Needle’s Eye, or scraped pegs on the 360-degree Pigtail Bridge turns. You want to experience the Sturgis Rally, and you should.

"The Sturgis Rally is known for some of the best motorcycle riding in the world, unique concert settings, and crazy events that create smiles from ear to ear. But Sturgis is more than just a series of events. It’s the feeling of outrunning a storm through the Black Hills, enjoying a “we’re not gonna take it” moment at a Buffalo Chip Twisted Sister concert, and gawking at eye-catching hand-built bikes."

"The 84th Sturgis Motorcycle Rally, scheduled for August 2-11, 2024, is a premier event for motorcycle enthusiasts. This 10-day celebration attracts riders, concert-goers, and food lovers for an immersive experience in one of the most scenic riding locations in the United States," the Riders Share says.

"Attendees can look forward to a rich lineup of events including concerts, charity rides, races, bike shows, and many contests.

"The Black Hills region offers jaw-dropping routes for rides, with notable loops like the Mount Rushmore Loop and Spearfish Canyon Loop, both providing breathtaking views and a thrilling riding experience."

"The Sturgis Motorcycle Rally is the world’s largest motorcycle rally, attracting upward of 700,000 people each year. During the event, the entire town is overrun with motorcycles, parties, bike shows and live concerts. People from all over the world attend to ride, sightsee and experience the unique atmosphere," the South Dakota Riders says.



"It doesn’t matter if you ride a Harley-Davidson, a custom chopper or you’re just there as a rally-goer and not a rider, the rally has something to offer for everyone. All the options can be overwhelming, so we compiled a list of the top attractions to see and things to do during your Sturgis Motorcycle Rally experience.

"Main Street is where you can find the souvenirs you’ll want to show off back home. During the rally, Main Street is strictly motorcycles-only and a great place to walk around. The street is filled with vendors, good restaurants and notorious saloons. Don’t forget to pick up the legendary Sturgis patch or pin to prove you were there!"

"Welcome to the biggest and baddest motorcycle festival in the world: Sturgis Motorcycle Rally. Every year, hundreds of thousands of bikers roar into the small town of Sturgis in western South Dakota," the Travel South Dakota says.

"Officially, it’s a weeklong celebration of motorcycling and the open road, and is now widely considered one of the world's oldest and largest motorcycle gatherings. Hang on tight – this is one wild ride."

"Welcome to the ultimate gathering of motorcycle enthusiasts! Every August, the quaint town of Sturgis, South Dakota, transforms into a haven of roaring engines, live music, and unlimited camaraderie as it hosts the world-famous Sturgis Motorcycle Rally," the Black Hills of South Dakota says.

"This is not just an event; it's a pilgrimage for riders and fans from around the globe. With a week full of adrenaline-pumping activities, scenic rides, and top-tier entertainment, there's something for everyone to enjoy. Whether you're a veteran rider or just love the culture, Sturgis promises an unforgettable adventure.

"Embark on an epic journey through some of the most stunning landscapes the country has to offer. At the heart of the Sturgis Motorcycle Rally is the pulsating beat of live music and entertainment. Each route is a biker’s dream, offering miles of scenic vistas and the opportunity to truly understand why the Black Hills are considered sacred."

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