"Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.

"Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand." (Wikipedia)

"Originally marketed as a temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.

"In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century.

"The name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published."

"Coca-Cola, has once again been named the world’s most valuable soft drink brand, despite recording a 13% brand value decline to $33,2bn. Coca-Cola thus maintains a healthy lead over rival Pepsi, which sits in second place with a brand value of $18,4bn," the Commerce Edge says.

"In addition to measuring overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity and business performance. According to these criteria, Coca-Cola is also the world’s strongest soft drink brand – and the fourth-strongest brand in the world.

"With a rich 129-year history, Coca-Cola is still the most consumed soda in the world, with a staggering 1,9 billion servings across 200 countries each day. As with other brands globally, however, Coca-Cola’s parent company has not been immune to the impact of Covid-19, with the multinational forced to restructure and cut over 2 000 jobs."

"With a brand value of over 33 billion U.S. dollars, Coca-Cola was by far the most valuable non-alcoholic beverage brand in the world in 2023. Pepsi ranked second that year, with a value of around 18 billion U.S. dollars," the Statista says.

"With a 46.3 percent share, Coca-Cola led the CSD (carbonated soft drink) market in the United States in 2021. Competitors, such as PepsiCo and Keurig Dr. Pepper, each had a share of 25.6 and 21.7 percent, respectively.

"Additionally, Coca-Cola invested close to 193 million U.S. dollars in advertising for its leading product Coke, while PepsiCo spent an estimated 114 million on promoting Pepsi in that year."

"The soft drinks firm had a reported brand value of $98.7bn in 2024 and was the 15th​ most valuable global brand in Kantar Brandz 2024 most valuable global brands ​report behind the likes of tech giants Apple, Google and Microsoft," the Food Manufacture says.

"Trailing in second place was energy drinks brand Red Bull with a brand value of $22.15bn, followed closely by Nongfu Spring – China’s largest bottled water and soft drinks producer –with a value of $19.9bn."

"Coca-Cola (brand value up 5% to USD35 billion) retains its title as the world’s most valuable non-alcoholic drinks brand, according to a new report from leading brand valuation consultancy, Brand Finance. 

"Coca-Cola also remains the strongest non-alcoholic drinks brand, holding the ranking’s only AAA+ brand strength rating and recording a Brand Strength Index (BSI) score increase of 0.8 points to 90.4 of 100. The brand’s memorable marketing campaigns, such as its 2023 Christmas advertisement, "The World Needs More Santas," have further reinforced its emotional connection with consumers."

"Coca-Cola, the most valuable food and beverage brand valued at $98 billion, and was the only company in the BrandZ top 10 global brands who saw an increase in brand value year over year. Coca-Cola saw an increase of 9% from 2022, and an increase of about $18 billion since 2021," the Kantar says.



"Coca-Cola also drives premium perceptions through special product editions and association with special consumption occasions like Christmas and the Super Bowl. They have enhanced their customer relationships as well as simplify the purchasing process to make sure their consumer has the ideal experience when enjoying their can, bottle, or fountain drink."

"The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories," the official website says.

"Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka."

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