"The crown jewel of downtown Las Vegas, the Viva vision screen is why most Las Vegas visitors say they visit downtown. It’s 1,500 feet long and 90 feet wide, making it the largest video screen in the world," the Vegas Experience says.

"The Viva Vision screen above the Fremont Street Experience in downtown Las Vegas recently got a $32 million high-definition upgrade and covers 123,750 sq. ft. It is 1,375 feet long, 90 feet wide, and suspended 90 feet above the Fremont Street Experience," the 8NewsNow reports.

Photos: (1-4): Courtesy Fremont Street Experience

(1): Revitalized Viva Vision Canopy Illuminates Fremont Street Experience in Downtown Las Vegas

(2): Fremont Street Experience Illuminates Downtown Las Vegas with Stunning Visuals on Upgraded Viva Vision Canopy

(3): Viva Vision Canopy’s Groundbreaking Signature Show Concept MIXology

(4): MIXology Light Show on Newly Renovated Viva Vision Canopy at Fremont Street Experience

"The Fremont Street Experience (FSE) is a pedestrian mall and attraction in downtown Las Vegas, Nevada. The FSE occupies the westernmost five blocks of Fremont Street, including the area known for years as "Glitter Gulch", and portions of some other adjacent streets.

The central attraction is a barrel vault canopy, 90 ft (27 m) high at the peak and four blocks, or approximately 1,375 ft (419 m), in length. Concerts, usually free, are also held on three stages. The venue has become a major tourist attraction for downtown Las Vegas, and is also the location of the SlotZilla zip line attraction and the city's annual New Year's Eve party, complete with fireworks on the display screen.

"While Las Vegas is known for never turning the outside casino lights off, each show begins by turning off the lights on all of the buildings, including the casinos, under the canopy. Before each show, one bidirectional street that crosses the Experience is blocked off for safety reasons." (Wikipedia)

"Following the highly-anticipated debut of the $32 million upgrade of Viva Vision, Fremont Street Experience continues to illuminate the pedestrian mall with a collection of all-new groundbreaking visuals and mind-blowing 3D graphics created exclusively for the world's largest single video screen," an official press release says.

"Utilizing Watchfire Signs' cutting-edge LED screen technology, Contend developed multiple, multi-sensory themed vignettes to activate and bring to life the awe inspiring screen, including the groundbreaking signature show concept, "MIXology." Inspired by "synesthesia," a perceptual phenomenon where music, art and emotion collide to create an immersive experience, "MIXology" was designed to exploit 49.3 million LEDs alongside a state-of-the-art, 600,000-watt, concert-quality surround sound system and take visitors on an visual and sensorial journey in downtown Las Vegas.

""MIXology" incorporates an EDM-based music mash featuring iconic songs across multiple decades and genres of music that inspire the multi-generational masses culminating with an epic audience participation sing-along led by Fremont Street Experience's world-class house bands. 

A sampling of the vignettes created for the enhanced Viva Vision canopy include:

• Mothership – Set to a majestic celestial backdrop, Fremont Street Experience is transformed into an out of this world adventure filled with wonders of deep space, a bustling space station and action-packed space battles.
• Fluid Lucidity – With 10 different iterations, Fluid Lucidity is a series of mind bending abstract visual spectacles that bend the limits of the imagination on a grand scale.
• Air Show – Set to a beautiful and dramatic skyscape, Viva Vision canopy plays host to several stunning, immense and breathtaking aerial spectacles during the day and night.
• Garden of Eden – Visitors can step into a magical and mesmerizing alien jungle teeming with flora and fauna unlike any other.

"A lot of people talk about immersive experiences, but when you have a system like Fremont's, that completely eclipses your perception (without using VR goggles), you can actually deliver on that promise in a profound way. 'MIXology' does just that," said Bill Wadsworth, Head of Immersive Experience at Contend.

"The Fremont A/V setup is so unusual (and awesome), we needed to do extensive research before we felt qualified to take full advantage of that system. The canopy screen is so massive, it's like a weather phenomenon. The surround sound system is powerful enough to pop your eyeballs out. When you combine the best of both and add live bands and DJs playing along, you literally have something unique. No matter where you stand on the six blocks, your experience is different every single show." 

"The free light shows at Fremont Street Experience are a must-see in Las Vegas! More than 24 million Las Vegas visitors a year take in the Viva Vision light shows at Fremont Street Experience," says the official website. Guests can enjoy a variety of light shows with high-resolution imagery and state-of-the-art, 600,000-watt, concert-quality sound. The upgraded Viva Vision screen is made up of 49.3 million energy-efficient LED lamps.

"Fremont Street was teeming with live entertainment on four stages on New Year’s Eve 2019, ample libations and the debut of our newly-upgraded Viva Vision screen. Throngs of revelers were treated to mind-blowing visuals all night long, culminating in the world premiere of “MIXology,” a new light show spectacular that would set the stage for many Viva Vision shows like it.

"Viva Vision is the largest video screen in the world, and recently got a $32 million upgrade! The renovated screen boasts 16.4 million brilliant pixels, is 1,375 feet long, 90 feet wide and suspended 90 feet above Fremont Street’s renowned pedestrian mall, lined by iconic casinos and hotels."

"Great time had by entire family. Loved Viva Vision show. Good mix of street performers and on stage entertainment. Wasn’t there late late at night but no crazy crowds."

"It’s something so Vegas-y you pretty much have to see it at least once. Just like the strip, it’s noisy and busy but you can get there very easy on the Deuce."

"This place has never let me down. From the steer performers, free concerts, cheap drinks. People watching, & cool store fronts. Also all of the locals play here & I saw a lot of people winning money."

"I went during the week so it was not as packed. Had an absolute blast taking in the the free live music and light shows while exploring the downtown casinos and shops. A refreshing change from the Strip. Do NOT leave Vegas without checking out Fremont Street at night!!!"

"This is my favorite place in Vegas. Great atmosphere, great food, feel free with great music, variety of people, amazing shows overhead. Good times. Love it!"