World’s Largest Six-Pack of Beer: world record set in La Crosse, Wisconsin

June 30, 2022

La Crosse, Wisconsin, United States--The giant beer cans used as storage tanks for City Brewing Company in La Crosse, Wisconsin hold a whopping 688,200 barrels of beer — that’s enough to fill 7,340,796 cans, thus setting the world record for being the World's Largest Six Pack of Beer, according to the WORLD RECORD ACADEMY.

Photo above: TravelWisconsin.com

"What is extra special about these giant beer cans is that they not only look like real (albeit oversized) cans of beer, they actually contain real beer!", the Silly America reports.

"Constructed in 1969, the LaCrosse six pack originally advertised Heileman’s “Old Style Lager.”

In 2000, however, the Heileman brewery closed leaving the fast-aging beer cans in a state of disarray. Luckily, the plant was later bought out and is again making beer…complete with a fresh new look for this giant six pack of beer!"

Photo above: The "World's Largest Six-Pack" in the Mississippi River port of La Crosse, Wisconsin, are beer storage tanks originally painted in the colors of the G. Heileman Brewing Company's "Old Style Lager" beer. Photo by: Highsmith, Carol M.

Photographs in the Carol M. Highsmith Archive, Library of Congress, Prints and Photographs Division.

"It definitely looks like a giant six pack of beer, and a helpful sign in front says that it would fill over 7 million twelve-ounce cans, which "would provide one person a six-pack a day for 3,351 years," the Roadside America reports.

"The tanks contain a total of 22,220 barrels of beer, or 688,200 gallons/7,340,796 cans. If you placed all the cans end to end it would run 565 miles long. The World’s Largest Six-Pack would provide one person a six-pack a day for 3,351 years. And best of all: Starting the day you were born, if you were to drink a 12 oz cup of beer on the hour, every hour, 24 hours a day, seven days a week, you’d have to live to be about 120 years old to finish just one of the World’s Largest Six-Pack cans."

TESTIMONIALS from Trip Advisor

"This is really just a drive by kind of site...which was fine. There is no information posted, no great parking, but kind of fun to see."

"We enjoyed seeing this. Worth a trip if you are around downtown. Labels are a bit faded, but very cool."

" Had a good time reading the stats about how much beer would fit in them! Is pretty cool to see if you wanna see something out of the ordinary!"

"I'm a sucker for World's Largest anything- the six- pack does not disappoint. Just be careful not to get run over trying to take a good picture by the busy road."

World’s Largest Six-Pack of Beer

Location: 1111 3rd St. S., La Crosse, WI
Cost: Free to See

Tourism Office: 608-782-2366
Hours: Always Visible

GPS: 43.8025, -91.2530

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Directions: I-90 exit 3 onto US Hwy 53/Hwy 35 (La Crosse). Drive south, following US Hwy 53, for 4.5 miles. US Hwy 53 becomes 3rd St. Stay on 3rd St. The six-pack is four blocks south of the intersection of US Hwy 61/Cass St and US Hwy 14/Cameron Ave., on the east side. King Gambrinus is across the street.

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The GUINNESS WORLD RECORD for the largest beer mat; it was created by Carlsberg, and measured 15 m (49.21 ft) in diameter with a thickness of 6 cm (2.36 in) in Fredericia, Denmark on 15 September 2002.

GUINNESS WORLD RECORDS also recognized the world record for the largest beer tankard; it measures 5.87 m (19 ft 3 in) tall, has a diameter of 2.03 m (6 ft 7 in) and can hold 12,910 litres (2839.8 gal) of beer. It was created by the Meraner Altstadtvereinigung (Italy) and was presented and measured in Meran, Italy.